Table of Contents
Intro – The question is how well do you really know what is a Customer Avatar? Who is your ideal customer? Is everyone your customer?
If the answer is YES then, the reality is Not everyone is your Customer. You need to focus on the center i.e. the targeted customer. This is where targeting comes into the picture.
In marketing, you need to first, define your target audience. Who they are in terms of Demographics and Psycho-graphics to try to understand them better. You won’t be able to position what you are selling to meet customers’ (and potential customers’) needs without knowing them, and who they are.
To know your, Ideal customer, you need to know your Ideal customers’ backgrounds, their goals, and their challenges. How well do you understand their interests and needs? Do you know how old they are? Which school did they go to? Whether they have kids? What does a day in life look like?
These questions may sound very specific but they are very important in creating a very specific customer avatar. This will help you improve your business results. In a gist, you need to understand your ideal customers inside and out.
Customer Avatar – is a fictional, generalized representation of your ideal customers. It is understanding your customers in terms of demographics and psycho-graphics. This helps you understand your customers (and prospective customers) better and makes it easier for you to tailor your communication to their specific needs, behaviors, and concerns. By grouping people into persona or avatar, it is much easier for marketers to cater to their products or services to different groups of people.
Why do you need to understand your Customer Avatar?
Knowing your customer avatar is not just useful for marketing but also useful in communicating with them. A single one-on-one communication with them is very important and personal even if you have a huge customer base. You communicate one-on-one with them through emails. You have a mental conversation with them and this is more important than social media. When you write to your customers you are connecting with them at an emotional and mental level and this is possible because of the customer avatar.
How Does Customer Avatar Matter in Marketing?
It helps us to target our marketing efforts to different segments of our customers. E.g. Instead of sending an email to all the customers you can send it to specifically targeted customers by tailoring your message according to the customer avatar.
Conclusion – Thus, we can gain knowledge about customer avatars through market research surveys, and interviews with our customers either in person or by filling up survey forms, to discover more about them.