In this Blog Post we are going to learn all about the “Importance of Keywords in Digital Marketing”. I hear Marketers & SEO specialists talk about Keywords in their conversations when it comes to getting results on the web. Hence, I decided to explore this topic & came up with some findings.
Let’s dig into what are keywords, why are they so important, how can keywords help you get more website traffic, and how businesses can benefit from keyword results and optimization of keywords to help them get better ranking on the SERP.
Table of Contents
What are Keywords?
Like hashtags, keywords help the computer’s brain (algorithms) which is what the whole game is about helps the algorithms understand what kind of content you are looking for, searching for, and what kind of web page the search engines display in front of you for the information you are searching for.
When someone searches for something on the web, they type certain words or phrases helping the search guide with those keywords. If you get it right your web page will perform better than your competitors which means that your customers will find you which is good for your business.
Thus, the word “keyword”, is of great significance on the web. Now the second thought that comes to mind is how keywords work in Digital Marketing as the term has gained significant skyrocketed relevance on the web.
Keywords help your potential customers find you. Choosing the right set of keywords in your copy or SEO Optimization is the key to more & more people finding you & your business amongst the millions of options that are available on the web. In web language, it means achieving a higher ranking than your competitors. Searching on Google with keywords has become the most common thing in the age of the digital world. What we need to keep in mind today is that search keywords & phrases should also be optimized for Voice search for those who are always on the go. You can check out our Blog post on How to use keywords in a blog post.
Importance of Keywords in Digital Marketing & Its Relevance –
how do these keywords and content get Relevance & Authority on the web? The answer to this is search engines inspect them using various complex algorithms. They use crawlers to identify the keywords & the relevance of the content that’s written on the web page. To explain it in a simple way, a search engine’s brain (algorithm) analyses the search query typed into the Google search and gives what it considers to be the most relevant result based on the keywords & this is how the content gains Relevance.
What is the Importance of Keywords in Digital Marketing when it comes to website Ranking?
Based on the Individual keywords, link popularity, quality links, click-through rate, authority, how many people visit the site & keyword density. Thus, Keywords are very important to get your content found on the web & optimizing SEO thus becomes the utmost important factor.
Now let’s look at the Importance of Keywords when it comes to SEO –
SEO is the common digital marketing strategy that businesses pay a lot of cost for but they can do it themselves by optimizing the web pages for better ranking on the SERPs for both ON Page & OFF Page SEO. Both of these elements can be altered to try and increase the rankings on the web. The higher the frequency of the keyword, the better the chance of being relevant to that web page.
Take your time to do your keyword research. Choose the right keywords for your content. It makes a lot of difference in the quality of your keyword research.
Keep in mind while researching that it is the target audiences that are searching for information on Google for a business such as your own and so think about the words, and phrases that they would be searching for.
Keyword research tools offered by Google help you understand what search terms are most important to your business and also help you formulate content strategy in a certain direction. See the related search terms that appear below the SERPs. Those are the terms that people are searching for.
Note that keywords are used for different purposes and can be put in different sections of your website & marketing content such as the title of the page, blog content, and SEO title.
The first point here is to make Google understand the relevance of a page and so include keywords in the title, subheadings, header section, and page URLs.
If you don’t have an SEO tool for your website that allows you to write a meta description then remember that the first 160 characters of the content will automatically come up hence put the most important primary keywords first.
Try and use the same keywords on your social media posts & use relevant hashtags for those keywords.
Remember that your Marketing copy gives you enough opportunities to use a wide range of keywords.
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