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Let’s dive deep into what personal branding is and what business branding is.
A solid Brand in today’s competitive market is more critical than ever. Having a clearly defined brand can set you apart from others. Attract the attention of potential customers, clients, and employers, irrespective of whether you are a new entrepreneur or an experienced professional.
So, what exactly is a Brand? A brand is a promise. It is how you talk to people about yourself, your business, and your product. This is what people expect when they interact with you or your company.
There are two kinds of Brands. Personal Brands and Business Brands.
A Personal Brand is about You. People think about you when listening to your name. The identity that you create for your company is a business brand. When your company’s name is called out, people think about the business brand.
Personal and Business Brands are essential, but both have different purposes.
Personal Brands can help you:
- Develop a relationship with your prospective customers, clients, and employers.
2. Help you Stand out from the competition
3. Help you to strengthen your authority, credibility &
4. Attract new opportunities
In contrast, a Business Brand name can help you to:
- Increase sales.
- Attract new customers.
- Increase the loyalty of existing customers and Make yourself different from your competitors.
So, what is the most suitable brand for you? It depends on your objectives.
You must create a solid brand for your new business if you want to be an entrepreneur.
If you are an experienced professional trying to advance your career, you will need to build a powerful personal image.
You can also build a Personal Brand and a Business Brand.
Many successful entrepreneurs and professionals have done this. By doing so, you will be able to boost your visibility and presence with both brands and create a more powerful brand for yourself.
There are some pros and cons to the concept of Personal Branding:
Pros: You may be able to create a relationship with prospective customers, clients, and employers through Personal Branding.
- Personal Branding is a way to distinguish yourself from the competition.
- Improve your credibility and authority.
- Helps you to attract new opportunities.
Cons: Time and effort may be required to establish a personal brand.
- It can be very costly in particular when you hire the services of a professional.
- Personal Branding can be risky, and it may damage your reputation if you make a mistake.
Now, let’s look at the pros and cons of Business Branding.
Pros: You may be able to raise your sales.
- If you want to attract new clients, Business Branding can help.
- Helps you build a relationship with your current customers.
- Helps you distinguish yourself from your competitors.
Cons:
- It may take a lot of time to establish your brand.
- You can spend a lot of money, especially if you hire a professional to help you.
- If you make the wrong decision, it may be a risky investment, as it could damage your reputation.
What type of brand should you select?
It depends on what you’re trying to achieve and where you are. If you are an entrepreneur starting a new business, you’ll need to focus on building a strong company name. If you are a professional who wants to improve your career, you’ll have to concentrate on developing your brand.
And you’re free to make a Personal or Business Brand as well. Many successful entrepreneurs and experts are doing both. You will gain more visibility and reach by creating both types of brands, thus making it possible to build a more robust overall brand for yourself.
Some tips on building a Personal Brand –
Make sure your message is clear. What are you hoping people will find out about you?
What are your strengths and expertise?
Be consistent.
Your message should be consistent across all channels, e.g., your website, Facebook, and any public appearances that you have scheduled.
Be authentic.
Be yourself, and let your personality take the lead.
Some tips for building a strong Business Brand –
Define your target audience, who you serve, and how you create your unique selling proposition (USP) statement that distinguishes you from your competition.
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