Top 13 Tips on how to write a Blog that gets noticed.
Table of Contents
Introduction –
Ever wondered about how to write a blog post or what makes a blog post successful? Maybe you are thinking that unless you enjoy writing, blogging might seem uninteresting, time-consuming, and difficult. Well, no more excuses.
Here are the top 13 tips on “How to write a Blog,” even if you have never written.
Let us first understand some important questions, such as what a blog post is and why you should write one.
Blog Posts allow your business to publish content, thoughts, ideas, and stories and give insights into your website content on any topic. They help boost traffic, brand awareness, credibility, authority, conversions, and revenue.
Today, People and organizations write and manage blogs to share ideas, product information, industry statistics, and more.
The most common blog formats you will see are –
The How to Post
The List based post
What is the post
The pillar page post
The info-graphic posts
The news posts
So, the next thing that comes to mind is how you ensure that your blog post catches the attention of your Target Audiences, your Buyer Persona & your Prospective Customers. Before you begin writing, make sure that you answer questions like, why would someone keep reading your blog post? What would make them come back?
An engaging and informative Blog Post is essential. It must help the readers resolve the challenge that they are experiencing. You can do this in many exciting ways. This can be done by providing them with actionable steps that they can follow while they are engaged. The introduction to your blog post must keep the reader hooked to your content and must be curious enough to read further.
Here are the steps you can follow while writing your blog post –
1. Understanding your Target Audiences – This is the first step, and you must clearly understand who your target audiences are. You are writing for them. What would resonate with them? What would they want to know about? Understand your buyer persona and what interests them while you develop your blog topic. E.g., If your target audiences are young entrepreneurs who want to start a business, then you don’t need to provide them with information on how to get started with Social media. They probably already know that. Instead, give them information on how to approach social media to create a more network-based focused approach. That is the kind of content about the topics that your audiences want and need.
2. Create your Blog Domain—To host the blog post that you write, create a domain. It requires a CMS (content management system) and website Domain hosting services. The most popular options are WordPress websites. After you pick a CMS, you need to pick a good web hosting service. Some popular ones are GoDaddy, HostGator, Bluehost, and Dream Host.
3. Customize your Blog Theme—Customize the appearance of your blog with a theme that will reflect the content that you plan to write for your brand. If you already manage a website and are writing posts, ensure that the articles are consistent with the website content in appearance and subject matter. This can be your business logo, which will remind the readers who are publishing the content.
4. Identify your first Blog Post Topic—you can start with a general topic. You may not want to jump to the “how-to “articles immediately after you have just begun. Take your time. If you have trouble coming up with topic ideas, then turn one idea into many. Do some research on the trending topics in your industry. Change the topic scope and timeframe and introduce a new format. Take a positive/ negative approach.
5. Come up with different working Titles for your Blog Post. Working titles are specific and will guide your post so that you can start writing. For example, say we choose the topic “blogging.” The working title would be “The Process of Selecting a Blog Post” or “How to Choose a Topic for the Next Blog Post.”
6. Write an Introduction – introductions are important and captivating. They grab the reader’s attention. Tell a story, be empathetic, or grab readers’ attention with interesting facts or statistics. Then, describe the purpose of your post and explain how it will address the reader’s problem that they may be experiencing. This allows readers to continue reading your blog post as it resonates with them and builds a connection.
7. Organize your Content in an Outline – blog posts can be overwhelming with a good amount of information. The idea is to organize the information in a way that is not intimidating to the readers by its length or by the amount of content. Organize the content in terms of tips, tricks, sections, and subsections that go into more detail, making it easier for your readers to read whichever applies to you and your brand. All you need to do is outline your blog post so that you know before you start writing which points you will cover and in which order.
8. Write your Blog Post – the next step is to write your blog post content. Use the outline template as a guide to write and expand all the points. Write about what you already know. Additional research should be conducted to gather more information on the topic backed by data. Finding your flow can be challenging; hence, refer to some tools like Power Thesaurus if you are stuck on a word. Power Thesaurus helps with many alternative word choices. Check out ZenPen. It’s a free writing tool designed to help you get words down without having to fuss with formatting immediately.
9. Proofread and Edit your Blog Post—you are not done yet. The editing process is a very important part of blogging. You can use tools like Grammarly to proofread your grammar and copy edits.
10. Featured Image – choose a visually appealing, relevant feature image for your blog post. You can even think of a blog tagging strategy where you think of tags as topics or categories and choose 10-20 tags that represent the main topic. The post is described by tags, which are specific keywords. Readers can use these tags to find more content in the same category on your blog.
11. Insert a CTA at the end. As readers read your blog post, they click on the CTA and eventually generate a lead. The CTA indicates what you want your readers to do next, such as subscribe to your blog, download an eBook, register for a webinar or event, or read a related article.
12. Optimize your On-page SEO – after you finish wiring, optimize your on-page SEO for your post if you can make the URL shorter and more keyword-friendly. A meta description that summarizes your blog post and what it is all about. For the page title and headers, try adding keywords you are targeting in your post. Anchor text if you have any links to another page on your website or another website. Carefully select the anchor text you want to link to other pages on your site. When aiming to improve your website’s ranking for a particular keyword, it’s important to establish links between the relevant pages. Also, make sure that your website blog post is mobile-friendly. Make sure that your site gets the maximum SEO Benefits possible.
13. Pick a Catchy Title—Last but not least, pick a catchy title. When aiming to enhance the ranking for a particular keyword, connecting the pages you want to emphasize is essential.
There you go, 13 steps to write the perfect Blog Post for your Business.
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